How Marketers Can Turn LinkedIn Content into Collaborative Research

The New LinkedIn Metrics Everyone Talks About And What They Miss

There’s been a lot of buzz lately around LinkedIn’s new metrics - the ability to see how many people have saved or shared your posts.

It’s great to know when your content hits a nerve. But here’s the question no one’s asking: What happens to all those saved posts?

Most people still don’t even use the save button. And those who do quickly forget what they saved. Because once something goes into “Saved items,” it basically disappears. 

(LinkedIn has made it surprisingly complicated to even find what you’ve saved. If you don’t know exactly where to look, you’ll need step-by-step instructions just to locate your saved posts.)

You can’t sort them, tag them, or organize them in any meaningful way.

LinkedIn Is a Goldmine of Research Insights

Scroll through your feed and you’ll see hundreds of people sharing industry updates, frameworks, client stories, and market insights.

That’s real-time research happening in public.

If you’re in marketing, consulting, or research, LinkedIn is one of the richest places to learn from others in your field. And the problem isn’t the lack of insights, it’s how we manage them.

You see something valuable, save it, and then… never see it again. That’s where things get lost between inspiration and execution.

Turning LinkedIn Posts into Organized Research (with Collabwriting)

Collabwriting was never built to be just another “save” button.

We started from a research mindset. Because saving for the sake of saving doesn’t help you.

Research needs structure. It needs a beginning and an end.

That’s why, when we built the Save+ button for platforms like LinkedIn, Reddit, Quora, or X, we didn’t stop at just saving.

We asked: What’s the actual purpose of saving?

The answer: transforming those “save for later” moments into insights that stay with you.

And here’s how Collabwriting works:

1. Install the browser extension - once it’s installed, keep it open while browsing LinkedIn, Reddit, X, Quora, YouTube, or any other platform you use for research.
2. Save posts instantly - next to each piece of content, you’ll see a small +Save button. Click it, and the post is automatically saved.
3. Organize however you like - save posts in your private inbox, or create a new topic for them. Later, you can sort posts into clusters or topics, add tags and notes, and even mark your favorites.
4. Collaborate privately - share any saved post with teammates, clients, or collaborators using a single CoWrite link. You can assign them as Viewer, Editor, or Commenter, giving full control over who can see or interact with your research.

📌 Keep posts forever - even if the original post disappears from LinkedIn, Reddit, X, Quora, or YouTube, it stays saved on your Collabwriting dashboard.

This means that whether you’re saving posts for personal research or client projects, everything is organized, searchable, and ready to collaborate on - all in one place, across multiple platforms.

Want to see some of my collections? 👀
Take a peek here 👇🏼

• 💫 LinkedIn - Inspiring posts
• 💡 LinkedIn - Content marketing insights

Why This Matters for Marketers and Their Research Process

If you’re building a content strategy, doing competitor analysis, or studying trends, you already spend hours on LinkedIn.

The insights are there, you just need a better way to collect and collaborate on them.

With Collabwriting, LinkedIn stops being just a social feed and becomes a living research space.

You can go from casual scrolling to structured learning and turn what you read into content ideas, marketing frameworks, or strategy inputs your whole team can use.

Even better: when doing client research, you can collect insights in a topic, generate one Cowrite link, and share it with the client, giving them appropriate permissions.

One link, infinite posts, all perfectly organized.

Collabwriting Save+ Button - How I Use It in Practice

Whenever I’m researching marketing trends or new tools, I come across tons of useful posts on LinkedIn, Reddit, X, Quora, or YouTube - people sharing strategies, case studies, or interesting opinions.

I save the ones that stand out directly to Collabwriting, tag them (for example: “growth tactics”, “AI tools”, “content strategy”, “inspiration”), and drop quick notes about what caught my attention.

Later, when I’m writing or brainstorming ideas, I can go back, search by tag, and find everything, including the original posts and my comments.

Sometimes I even share a few saved posts with teammates or clients to discuss privately. No screenshots, no messy links.

A Save Should Be the Beginning of Insight, Not the End

LinkedIn’s new save and share metrics are nice to have, but the real value comes from what you do with the content you save.

Most platforms treat “Save” like the end of the road - you click the button, and the trail goes cold.

Collabwriting sees it differently. 👀

For us, saving is the first spark. The opening line of a story, not the closing one. Because research doesn’t end when you click save. It actually begins.

With Collabwriting, every saved post, snippet, or insight can grow into something more: an idea, a strategy, or an actionable insight.

You can organize it, tag it, collaborate privately, and share it - turning one click into a workflow, not just a button.

If you’re serious about turning LinkedIn (and other platforms like Reddit, X, Quora, or YouTube) into a research and collaboration tool, this is how you do it.

Collabwriting - Make Every Save Actionable

Collabwriting allows you to gather all your online sources in one place. Just highlight, save, and collaborate with anyone on any content you find online, including PDFs.

No more endless scrolling, no more lost insights, just simple, structured knowledge at your fingertips.

Structure Your Knowledge

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