Gordana Lasković

Crafting a content strategy - How marketing research can help

Market research,  also known as marketing research, helps you understand your customers, find new opportunities in the market, learn from competitors, and use your resources wisely.

Managing explicit knowledge - A complete guide

As you start exploring knowledge management, you'll soon find yourself surrounded by a wealth of literature dating back to the early ‘90s when the concept first emerged. You'll discover terms like implicit, tacit, and explicit knowledge along the way. To create a successful knowledge strategy for

Knowledge sharing - 7 simple steps to streamline your team's efforts

Have you ever thought about what would happen if one of your key employees suddenly won the lottery and quit? How can you make sure that all the important skills and knowledge they possess don't disappear with them? To tackle this you must have a way of capturing

Creating quality content - How to establish credibility through content research?

In the last few years, everyone's been talking about content marketing – it's become a go-to strategy for brands to connect with their audiences. But here's the thing: not every piece of content is trustworthy.  To make people really trust what you write, you should

Collaboration with clients - Smart strategies for sharing knowledge

Did you know that half of U.S. workers believe their jobs depend a lot on working together? And, a whopping 86% of leaders say when things go wrong at work, it's mostly because people aren't collaborating enough. Fostering effective collaboration stands out as a key

PDFs and Collabwriting - The best way to collaborate

Have you ever found a PDF with a whopping 100+ pages, but you only actually needed a couple of sentences? Ever typed out a "the first paragraph on page 15 and the last section of the image on page 67" type of message? In those moments you might

Simplifying online research - A stress-free approach to getting the right information

I get it, the idea of research can be overwhelming. Most people think it's a time-sucking, energy-draining process. But guess what? I'm here to tell you it doesn't have to be that way. It's possible to create a seamless process that transforms

Step-by-step guide - Creating your internal knowledge base

Nothing kills productivity faster than having to "hunt down" the right file everywhere. Searching through folders, using different tools, or bothering colleagues not only hampers efficiency but also doesn't contribute to good teamwork and collaboration. In fact, a Panopto study reveals that 81% of respondents are

Professional visibility - How to boost it through collaborative research

To climb the career ladder, you've got to make yourself more noticeable. And by that, we're not talking about just being seen but making sure people recognize the results you bring in. One smart way to pull this off is through teaming up on research. Collaborating

The cycle of knowledge management - 4 key steps

Keeping all the important knowledge inside the company can be tricky. Sorting it out, figuring it out, and sharing it can be a puzzle because there's always a ton of new stuff pouring in every day. To prevent teams and people in the company from getting confused, and

Guide to content collaboration - From an idea to publishing

Collaboration is an essential aspect of any successful team. Whether you are working on a project, conducting online research, or developing content, the ability to collaborate effectively can significantly improve productivity and outcomes in your team. In this article, we will explore the importance of content collaboration and provide examples

Evaluating the information found online - 10 key questions

What a ride, huh? At the beginning of 2023, everyone was trying to keep up with all the tech buzz. One moment, a cool gadget dropped, and the next, a rival had something even fancier. It was non-stop. But that energy rolled on throughout the year, with tons of companies

From a fixed to a growth mindset - Insights from industry giants

Success isn't just about money or fancy titles anymore. Nowadays, it's all about having a growth mindset – being open to change, bouncing back from tough times, and always learning. Now, let's discuss how the idea of success is shifting and why having this kind

Virtual collaboration - the benefits and the risks

In a workforce scattered across locations, collaboration doesn't happen naturally. That's where virtual collaboration technology steps in. Even though the days of impromptu office huddles and casual chats in common areas are gone in digital workplaces, virtual collaboration tools play a crucial role in enabling employees

Next-level collaboration: Asynchronous vs Synchronous

As modern work environments continue to evolve, effective collaboration is more crucial than ever. With teams operating from diverse locations, the significance of a collaborative approach known as asynchronous collaboration has come to the forefront. This article is here to clear up what synchronous and asynchronous collaboration means, show how

What's new with Collabwriting?

It's been a while since we posted our 5 Tips to Make the Most of Collabwriting blog here. Since then, we've been busy improving our tool, all to make collaboration and staying organized super easy for those who dive into online research daily. If this is

Building brand authority - The power of original research

Everyone says you should 'build your brand's authority' to get noticed and grow. But when you and all your competitors are doing the same things - how do you stand out? One powerful tool that can significantly enhance your efforts is conducting original research. Original research

Reliable research - Why you need multiple sources

Wanna be a marketing ninja? Here’s the deal: for a killer marketing campaign, you’ve gotta dive into research, but here’s the catch: relying on just one data source can be like navigating a maze blindfolded. Believe it or not, making decisions based on half-baked info can do

Why Research Pays Off - 6 Key Benefits for Content Marketers

When creating a content marketing strategy, it's easy to focus on producing content related to popular topics or industry buzzwords. For instance, if you're in the fitness industry, creating content about effective workout routines is likely to attract more readers. However, understanding the needs and interests

Research-backed content - How to keep your audience engaged

Many digital experts have the wrong idea that people these days don't like reading. They think this is why there's a need for content that can be easily glanced over. The truth? People don't actually hate reading in-depth stuff—they're just choosier.

Putting your research to work - Content, presentations and training sessions that make an impact

Making the most of your research involves skillfully sharing your findings with different groups of people through various methods. This helps ensure your valuable insights aren't just stuck in the research realm but actually make a difference in the real world. By adapting your message to fit different

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Growth Mindset - Lessons learned from Microsoft and PwC

Did you know that employees within a “growth mindset” company are: * 47% likelier to say that their colleagues are trustworthy * 34% likelier to feel a strong sense of ownership and commitment to the company * 65% likelier to say that the company supports risk-taking * 49% likelier to say that the company

Don't believe everything you read - How to verify the information you find online

Having access to information at our fingertips is great, but it can also have serious consequences. Accepting everything available online can lead to wrong decisions - whether business or personal. That is why verification of the information we find is necessary if we want growth and progress in all fields.

Research as the 1st step - Why your content shouldn’t rely just on pre-existing knowledge

Research and knowledge are two main pillars that go hand in hand. When it comes to digital marketing and creating captivating content, grabbing and retaining your audience's attention is like winning a gold medal. It opens doors to increased visibility, organic traffic, and higher conversion rates. However, to

What is collaborative research software and why use it

Research is an essential part of any academic or professional endeavor. It involves gathering information, analyzing data, and ultimately presenting findings to contribute to the existing body of knowledge. However, research can be complex and time-consuming, often involving multiple collaborators working on different aspects of the project. This is where