Research as the 1st step - Why your content shouldn’t rely just on pre-existing knowledge

Research and knowledge are two main pillars that go hand in hand. When it comes to digital marketing and creating captivating content, grabbing and retaining your audience's attention is like winning a gold medal. It opens doors to increased visibility, organic traffic, and higher conversion rates. However, to

What is collaborative research software and why use it

Collaborative software is a digital platform that allows multiple individuals to work together, when it comes to research, oftentimes on creating, editing, and reviewing documents simultaneously.

3 key benefits of knowledge sharing with team members (with examples)

Knowledge sharing is defined as the exchange of knowledge between employees in your company. However, that lame definition does not accurately describe what it does. To learn more, keep reading.

What you need to know about knowledge management

Knowledge management is a process of defining, capturing, organizing, evaluating, sharing, and retaining all organizational information assets.

Strategic insights - The when and the why of market research

Market research is a systematic and objective process that dives deep into a specific market or target audience. Its purpose is to gather, analyze, and interpret data to unlock valuable insights and guide businesses in making informed decisions.

Credibility in writing - Essential tips for backing your claims

Supporting evidence is the pillar of credibility for your argument or claim. Without it, you risk appearing ill-informed and weakening your stance.

How to establish credibility - 4 ways to make your writing stand out

Establishing credibility as a trusted source of valuable insights is more important than ever in today's world of abundant information.

Engaging content - How to keep your readers coming for more?

Becoming a better writer isn't just about reading advice and hoping for the best - it's about putting that advice into practice and finding what works best for you.

A writer's secret weapon - How to make your editors love you

Do you ever wonder who's responsible for making your favorite articles, novels, and social media content so good? Well, let me tell you - it's the editor!

Research matters - How brand, market, and customer insights can help

No matter if you're just starting out or have years of experience, one thing is certain: To make good decisions, you need good insights. Research is a powerful tool that helps you there; It can boost your website traffic, build your brand's credibility, and even help

From good to great - Creating the content your audience wants to read

It's important to recognize that continuous improvement is an ongoing process, not a one-time event. By embracing a mindset of constant growth and development, organizations can achieve significant advancements in efficiency, effectiveness, and quality.

The power of having a growth mindset - Setting up your team for success

A growth mindset is all about believing in yourself and your potential to improve. It's about embracing challenges and seeing them as opportunities to learn and grow.

Building a killer writing team - 6 tips you shouldn't miss

Collaborative writing is an excellent way to craft compelling written work, and it's beneficial for content writers. The beauty of this approach is that it allows multiple writers or editors to work together or brainstorm ideas and compose a finished piece. However, successful collaborative writing requires a blend

Managing a marketing team - 6 ways to save time

In this blog post, we've compiled 6 time-saving tips to help you work smarter, not harder. Whether you're a seasoned pro or just starting out in the industry, these tips help you optimize your productivity and achieve your goals.

The knowledge management process - 6 key stages

While we often focus on creating and exchanging knowledge, that's not where knowledge management should stop. Generally, the best practice is for the process to be divided into 6 stages: prioritize, audit, capture, curate, deliver, and optimize. 1. Prioritize The initial step in the process of knowledge management

Technology as a coach - transform data into value

What’s really the role of technology in most organizations? We have email, calendars, task management tools, project planning tools, financial tools, and time trackers. Do they really feel like they are there to help you or do they kind of have that Big Brother vibe? If your business was

Learning as a team - 5 ways to make it happen

While there are many ways we as individuals can master learning more efficiently, learning as a team can still pose a challenge.

Market research - top challenges and ways to overcome them

Research provides valuable insights into customer behavior, competitors, and market trends and should never be overlooked. In this blog post, you'll explore some of the top challenges market researchers face today and discuss ways to overcome them.

The value of knowledge - 4 ways organizations can manage information better

It's often said that knowledge is power, but what is often left behind is the fact that its value exponentially multiplies when it's shared.

Where to look for information when doing online research?

In the last blog, we explained in detail what primary research is, its dimensions, and what’s the best way to approach it. In short, there are two important dimensions of the research process we can do before (or sometimes while) creating content: The Primary – Secondary dimension refers to who

Primary Research - The why and the how

Primary research is a type of research that requires the researcher to participate directly in the data-gathering process. They don't depend on already existing data, rather they collect first-hand information that helps with decision-making or further research steps.

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Knowledge Sharing - Strategies for building a unicorn team

Knowledge sharing can be defined as the process of creating space for open communication about joint successes, common problems, and plans that the team makes together. Various types of research confirmed that businesses lose up to $31.5 billion annually because they don’t share knowledge and resources with employees.

Unexpected (but true) things about sharing knowledge with your team

You've probably heard the saying Sharing is Caring, but did you know that a culture of knowledge sharing is just as important as having the best knowledge management tools and software?

The online research process - The 6 steps you shouldn't miss

Like any other task, online research involves a few essential steps. Even if we don't do each one, remembering them can lead to getting accurate and helpful information.

Creative writing - 7 tips to help you improve your process

Even if you're confident in your writing, always remember: Writing is rewriting and everyone can always improve