Content marketing covers a wide range of areas, and with so many growth hacks, automation tools, and quick-win strategies out there, it’s easy for marketers to jump from one trend to another in search of the next big solution.

However, there's one thing nothing can beat:

The quality of the uniquely written word!


Even if you're confident in your writing, always remember:

Writing is rewriting and everyone can always improve

There has been plenty of advice shared about writing through history, but let's start off with a quote from the famous English novelist George Orwell:

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A scrupulous writer, in every sentence that he writes, will ask himself at least four questions:

1. What am I trying to say?
2. What words will express it?
3. What image or idiom will make it clearer?
4. Is this image fresh enough?

Keeping these questions in mind before you start writing will simplify the process significantly. Aim to answer them as clearly and concisely as you can while jotting down your responses.

When you do that, pay attention to the following points:

1. Choose one key topic to focus on

Choose a topic you find interesting and important to write about. Only in this way, you’ll be able to reach the target audience.

Readers are skilled and very capable of recognizing whether a writer has written with passion or not. Don't underestimate them.

2. Come up with a strong title

Your headline is your first (and sometimes only) shot at getting someone to read. If it doesn’t catch attention, the rest might never get seen.

Of course, a great title won’t save weak content but a weak one can bury great content. The goal is to get the click and keep them reading.

3. Think about your audience

It might sound obvious, but it’s easy to forget: you're not writing for yourself.

Try to see your content through your reader’s eyes. What do they care about? What questions are they asking? The more you understand them, the more your content will actually resonate.

4. Be unique, be memorable

When I say memorable, I mean having a unique and recognizable writing style. Once a reader picks up on your distinct tone, they’ll start coming back for more.

Being unique is better than being perfect.

5. Do your research

Always take time to properly research the topic you’re writing about.

Back up your points with relevant sources and real examples. And when it makes sense, link to original, trustworthy content even if it’s from other (non-competing) websites.

It adds credibility and shows you’ve done the work.

6. Pay attention to spelling and grammar

A lot of people overlook this, but it matters more than you think.

I’m not sure why so many let sloppiness slide but I do know this: clear, well-written content keeps readers around. Typos and grammar mistakes don’t.

7.Writing is rewriting

Like I said earlier - writing always involves revision, so don’t stress about getting it perfect on the first try.

Sometimes the best thing you can do is step away and come back to it after a day or two. A fresh perspective makes it easier to spot what needs fixing.

And don’t forget to support your content visually. Use images, stats, or survey data to bring it to life.

Today’s readers expect it.

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