Engaging content - How to keep your readers coming for more?
Have you ever poured your heart and soul into a piece of writing, only to hit "publish" and hear the silence? No likes, no shares, no comments - just the deafening sound of crickets.
It's a disheartening experience that can make even the most passionate writers question their skills.
But don't despair yet.
Becoming a better writer isn't just about reading advice and hoping for the best - it's about putting that advice into practice and finding what works best for you. And sure, not every tip will work for everyone, but that's all the more reason to experiment and discover what works for your unique style.
So, are you ready for a bit of a different perspective?
Let’s jump in!
Hook your readers from the start
When it comes to starting an article, you have plenty of options at your disposal. However, there are two approaches that truly stand out from the rest. Each approach has its own unique power to capture readers and draw them in.
Let's explore them.
One way is to tell a captivating story, whether it's your own personal experience or someone else's.
If you want to make your message really hit home, try telling a story that relates to your topic.
For example, if you're writing an article on how to write a book, why not start with a personal anecdote about how you wrote one in just one year?
By sharing your journey with your readers, from your initial desire to write a book to the obstacles you faced along the way, you can show them that anything is possible with determination and perseverance.
And by keeping your story concise and focused on the key moments that shaped your experience, you can make a deep and lasting connection with your audience.
This will leave them feeling inspired and motivated.
Another way is to engage your readers by using the word “you.”
Next time when you start your article, consider addressing their concerns directly with the use of "you."
If you're writing an article about a problem they're facing, start by acknowledging it and letting them know you have a solution. Take them on a journey from their current situation to where they could be if they took action.
This approach will help readers connect with your article and feel like they have a stake in its message.
Be direct and straightforward
Effective writing is straightforward and to the point.
Cut out unnecessary words and phrases, such as excessive adverbs and prepositions, that only serve to bog down a sentence.
Instead, express your ideas clearly and concisely, saying precisely what you mean without unnecessary fluff.
Remember, every word counts, so make sure each adds value to your writing.
Use an active voice to add energy to your writing
Want to write with more clarity, impact, and excitement?
Use the active voice and stick to the subject-verb-object sentence structure.
With an active voice, you can showcase the actions of your subject. This adds a sense of immediacy and energy to your writing that can capture your readers from the very first word.
Don’t let readers doubt you — back up your claims
As a writer, you can sway opinions and influence people with your words. But with that power comes an enormous responsibility.
You can't make bold statements without research to back them up.
Sure, some readers might believe everything they read, but most won't take you at your word. If you want to gain their trust, you need to provide solid facts to support your claims.
So always double-check your sources, quote accurately, and back up what you say with studies and research.
When you do this, you're not just building credibility, you're also building a relationship with your readers.
Good writing and thorough editing go hand in hand
Writing is just the beginning of the journey, but it's during the editing process that the real magic happens.
Don't underestimate its power, especially if you're aspiring to become a professional writer.
The 1st step - do a deep dive
You can't escape the inevitable - rewriting your introduction (even the conclusion). Trust me, every writer knows the struggle of perfecting that opening line.
Once you've tackled the intro, you must go sentence by sentence and ask yourself, "Does this sentence have a purpose?"
It's time to be ruthless. Cut out entire paragraphs, rearrange sections, and add some meat to those bare bones.
This step is all about the thrill of the rewrite, not just fixing things up.
The 2nd step - polishing and refining
Now it's time to get into the nitty-gritty details of your piece and fix all the surface-level mistakes like spelling and grammar errors.
And here's a pro tip: read your work out loud! By doing so, you'll be able to hear the rhythm and flow of your writing, and you'll quickly catch any sentences that sound awkward or clunky.
Remember, every sentence should have a purpose, and if you find yourself stumbling over your words or feeling confused, it's time to rework that sentence.
Strive to deliver valuable content
Writing is not just about throwing a bunch of advice out there.
It's about giving your readers something truly valuable that will resonate with them long after they've finished reading. And that's no easy feat.
Sure, anyone can throw together a short article with some generic tips, but that's not going to make a lasting impact on anyone.
The key is to make every word count. Don't pad your article with fluff or recycled advice.
Instead, focus on giving your readers something truly meaningful that they won't find anywhere else. That's how you make an impact as a writer.
Tip: Take a closer look at your piece and see where you can give more. To do so, consider asking yourself these questions during the editing process:
- Have you included any relatable stories or anecdotes both from your personal experience or someone else's that support your point?
- Have you cited any reliable sources, such as studies or research, that add credibility to your claims?
- Have you thoroughly developed and explained your point, or have you only briefly touched upon it?
- As a reader, what additional information or details would you like to see in the piece?
Writing content online is an entirely different ball game than writing elsewhere. The competition is fierce, and with a plethora of distractions online, you need to create content that is not only engaging but also holds your readers' attention captive.
It's a journey that never ends, and even the most experienced writers know there's always room for improvement.
However, with practice and the tips outlined here, you can hone your craft and produce compelling content that truly resonates with your readers.
So, whether you're just starting out or a seasoned pro, you should never stop practicing!
Keep at it and in no time, you'll look back and be amazed at how far you've come.