Marketers - Here's the best way to organize your research insights

Do you ever feel like everyone on your team has an opinion about the marketing strategy, even if they don't really know much about marketing?

The CEO, the designer, the developer, the sales team…

Everyone has their own take. But most of them haven't spent nearly enough time doing the deep research that every good marketing strategy is built on.

You've spent years researching, learning from your mistakes, following trends, and understanding what works (and what doesn't).

That's why it can be so frustrating when someone jumps in with weak opinions and can't clearly explain their reasoning.

And that's exactly why research matters before any big decision - it backs up your facts, helps you explain your choices, and gives you the confidence to stand by your ideas.

Research is the foundation of a good marketing strategy

Marketing isn't guesswork - it's a mix of strategy, psychology, timing, and context.

It's understanding what your audience cares about, knowing when and how to reach them, and making decisions based on real insights, not just gut feelings.

When you treat marketing like a system instead of a series of lucky guesses, you start seeing consistent, long-term results.

Strategy + Research + Timing + Context

Research is what gives your marketing depth. It's how you move beyond surface-level ideas and start understanding your audience’s real problems, your competitors' positioning, and the shifts happening in your space.

It helps you see patterns, not just one-off moments.

• Without it, you're stuck reacting, chasing trends, copying others, or guessing what might work.
• With it, you're building something with intention. Something that lasts.

Disorganized research - The marketer's biggest problem

Marketers don't usually struggle with a lack of ideas - the real problem is keeping track of them.

Someone drops an article in Slack. A tweet gets sent in a DM. A competitor's landing page ends up in a Google Sheet. A LinkedIn post gets lost in the scroll.

Ideas are everywhere: in bookmarks, voice notes, screenshots, or stuck in someone's head.

And when it's time to actually use those ideas?

No one can remember where they are or who shared them.

That ''great idea from last week'' is suddenly out of reach. So you move on, repeat research you've already done, or miss a chance to do something fresh.

Without a simple, organized way to save and come back to your insights, your research will always feel scattered and one step behind.

What marketers actually need - and how Collabwriting delivers

You're deep in research mode.

Reading articles, watching videos, skimming PDFs, checking stats in newsletters - all to get a better picture of your topic.

But soon, the tabs stack up. Links get thrown into Slack, dropped into spreadsheets, saved as bookmarks or voice notes.

And when it's finally time to use that perfect insight from last week?

It's gone. Or buried somewhere you'll never find.

That's the real cost of messy research:

• Wasted time digging through old links
• Repeating work you've already done
• Losing insights that could've made your campaign better

Marketers don’t need more links - they need clarity

You don't need another folder full of bookmarks.

You need a way to capture what matters, not just where it came from.

• Why was this saved?
• What's relevant about it?
• How can we use it?
• Who else should see it?

And you need a shared space where everyone on the team can add their ideas easily, without things getting messy. A place where different perspectives come together to create one clear view.

Where you can come back to ideas whenever the time feels right, not just when you first find them.

Collabwriting gives your research a home

With the Collabwriting extension, you can save insights as you browse - just highlight and click. 

Articles, YouTube videos, LinkedIn posts, Reddit threads, PDFs - all one click away from being saved with context.

But Collabwriting isn't just a place to store things.

It's a system designed for marketers working across multiple sources, projects, channels, and teams.

• Workspaces are shared with your team, so everyone has access to the same research base.
• Clusters group work by project, client, or campaign - Q3 SEO or Social Proof for Landing Pages.
• Topics live inside clusters and hold your highlights, comments, and notes - All organized by theme or department.
• You can even control access per Topic or Cluster - Set permissions to View, Comment, or Edit for team, clients, or external collaborators.
• Use #tags to label key insights - #trends, #stats, or #linkedin - so they’re easy to spot and sort.

And when you need something specific?

Just use search. Collabwriting's AI-powered search can pull up exactly what you’re looking for - even months later - by scanning your highlights, notes, and tags.

With Collabwriting collaboration is simple

Got insights to share with your content writer, visuals for your designers, or need quick feedback from sales?

Collabwriting has your back.

Every research topic you create is super easy to share, and everyone can jump in with comments. Just mention a team or collaborator right where the insight lives - whether they use Slack, email, or Collabwriting, they'll get the notification.

No more copy-pasting or wondering if your message got ignored.

Need input from experts?

Just create a shareable Topic, add your findings, and send the link. They can quickly leave thoughts, thumbs up highlights, or add their own insights.

Suddenly, you’ve got those golden nuggets that make your work shine.

Working with clients?

Collabwriting helps you look sharp by letting you add your brand colors and logo to shared topics. Invite clients to drop in articles, websites, or social posts they find useful.

Share your research, get their feedback, and bring in their experts for even richer ideas. You can even suggest tweaks on their website content with pinpointed comments - no more confusing back-and-forths like ''go to page 3, paragraph 14''.

With Collabwriting, collaboration just flows naturally, saving time and keeping everyone on the same page.

Collabwriting is where great marketing research begins

Everyone can have ideas, but good decisions need solid facts. And when your research is organized, your strategy gets stronger.

If you’re still saving ideas in 10 different places, try collecting them with context instead.

Start your next research with Collabwriting - and see the difference.

Collabwriting - Shareable Notes on Web Pages and PDFs

Collabwriting allows you to gather all your online sources in one place. No more endless scrolling, no more lost insights, just simple, structured knowledge at your fingertips.

Just highlight, save, and collaborate with anyone on any content you find online.

See it in action

FAQ