Gordana Lasković

How to determine source credibility - 5 key questions

No matter your profession - journalist, researcher, writer, or marketer - it's crucial to recognize reliable information and use it correctly. This is where the 5 questions and methods we've explored come in handy.

Marketing research types and techniques - The complete breakdown

Market research, also known as marketing research, helps you understand your customers, find new opportunities in the market, learn from competitors, and use your resources wisely.

Managing explicit knowledge - A complete guide

To create a successful knowledge strategy for your team, it's important to understand different types of knowledge and how each contributes to your company's success.

Knowledge sharing - 7 simple steps to streamline your team's efforts

Simply put, knowledge sharing is when people share information with each other. The word "exchange" suggests that both parties benefit, and that's what you should aim for if you want to have a productive and efficient team.

Creating quality content - How to establish credibility through content research?

When you're looking for content ideas, inspiration can come from various sources. If you have a general topic in mind but lack specific content ideas, content research is the key. It helps you gather information and generate creative concepts for your content.

Collaboration with clients - Smart strategies for sharing knowledge

To establish good collaboration with clients, here's a list of effective strategies that are simple to implement and will bring you a lot of benefits.

PDFs and Collabwriting - The best way to collaborate

No matter how you like to collaborate, the truth is that collaboration on PDFs is super common. They're secure, support e-signatures, and always look the same no matter what app or tool you use.

Simplifying online research - A stress-free approach to getting the right information

By streamlining your process, identifying pain points, and choosing the right tools for collaboration, you can make the journey way smoother.

Step-by-step guide - Creating your internal knowledge base

Internal knowledge bases act as a central hub for storing, managing, and sharing employee knowledge. The purpose of this information repository is to improve productivity by allowing employees to easily access the information required for specific tasks, thereby improving job performance.

Establish credibility - How to boost it through collaborative research

Collaborating with others in your field not only puts you in the spotlight but also helps you grow your connections and polish your skills. In this article, we'll break down easy ways to use collaborative research to boost your professional visibility.

Knowledge management cycle - 4 key steps

To prevent teams and people in the company from getting confused, and to make the knowledge management process easier for them, there's something called the knowledge management cycle. With just 4 steps, this cycle turns the process into a smooth journey from learning to improving the company.

Guide to content collaboration - From an idea to publishing

Whether you are working on a project, conducting online research, or developing content, the ability to collaborate effectively can significantly improve productivity and outcomes in your team.

Evaluating the information found online - 10 key questions

What a ride, huh? At the beginning of 2023, everyone was trying to keep up with all the tech buzz. One moment, a cool gadget dropped, and the next, a rival had something even fancier. It was non-stop. But that energy rolled on throughout the year, with tons of companies

From a fixed to a growth mindset - Insights from industry giants

Success isn't just about money or fancy titles anymore. Nowadays, it's all about having a growth mindset – being open to change, bouncing back from tough times, and always learning. Now, let's discuss how the idea of success is shifting and why having this kind

Virtual collaboration - the benefits and the risks

In a workforce scattered across locations, collaboration doesn't happen naturally. That's where virtual collaboration technology steps in.

Next-level collaboration: Asynchronous vs Synchronous

A Stanford study of 16,000 employees revealed that remote workers are 13% more productive. In another review, a company that switched to remote work recorded an increased $1.3 billion annual value.

What's new with Collabwriting?

If this is your first time checking Collabwriting, this article is your go-to guide to understanding all the cool stuff it can do.

Building brand authority - The power of original research

Original research refers to the collection and analysis of data that hasn't been previously published, making it fresh, unique, and highly valuable for marketers.

Reliable research - Why you need multiple sources

Wanna be a marketing ninja? Here’s the deal: for a killer marketing campaign, you’ve gotta dive into research, but here’s the catch: relying on just one data source can be like navigating a maze blindfolded. Believe it or not, making decisions based on half-baked info can do

Why research pays off - 6 Key benefits for content marketers

Content research helps to understand what the target audience needs and wants. This knowledge can be used to create content that resonates with readers and drives them to take action.

Research-backed content - How to keep your audience engaged

People don't actually hate reading in-depth stuff - they're just choosier. They'll read it if they think it's valuable.

Putting your research to work - Content, presentations and training sessions that make an impact

Making the most of your research involves skillfully sharing your findings with different groups of people through various methods. This helps ensure your valuable insights aren't just stuck in the research realm but actually make a difference in the real world.

Ebook

Growth Mindset - Lessons learned from Microsoft and PwC

Did you know that employees within a “growth mindset” company are: * 47% likelier to say that their colleagues are trustworthy * 34% likelier to feel a strong sense of ownership and commitment to the company * 65% likelier to say that the company supports risk-taking * 49% likelier to say that the company

Don't believe everything you read - How to check the information you find online

Whether you're conducting research for an article, working on a school project, or making important decisions based on online information, ensuring its reliability is essential.

Research as the 1st step - Why your content shouldn’t rely just on pre-existing knowledge

Research and knowledge are two main pillars that go hand in hand. When it comes to digital marketing and creating captivating content, grabbing and retaining your audience's attention is like winning a gold medal. It opens doors to increased visibility, organic traffic, and higher conversion rates. However, to